How A Widgetly Client Generated An Extra $7,812 In 30 Days Without Increasing Their Advertising Budget
In this case study, we are going to cover how Widgetly helped one of our clients make an extra $7,812 in just ONE MONTH with site visitors that were already leaving his web page – and how you can re-create their success.
- currently use paid advertising, SEO, or any other means to drive people to your website.
- want to increase the number of leads or sales you are currently getting.
- want to reduce your bounce rate and keep site visitors on your site longer.
- want engage your site visitors and get them more excited about your product or content.
If you answered yes to any of the above situations, then continue reading to see how a small change to your web page can have a big impact on its success. This one tweak produced 204 EXTRA conversions in just ONE month!
The Run Down
Our client combined just two of our pop up features, notifications, and exit-intents, to make campaigns work in his favor, and take full advantage of each click they were getting to their site, to help combat the rising cost of advertising. They allowed us to share the actual stats from their campaign – just for you! By simply adding a snippet of code to their site, they took a failing campaign and made it profitable, which earned them an extra:
- 35,246 clicks
- 204 conversions
- $7,812 in revenue
It’s important to note that he accomplished this without any additional ad spend. So, how did they do it? It was all about shifting their focus.
Before Widgetly, our client spent thousands of dollars and multiple months optimizing campaigns, testing several ad angles (with hundreds of ad combos), landing pages, and offers to find out what would convert best for them. After months of investing their time and money with very little success, they were scratching their heads trying to figure out how to turn a profit. While they were doing optimizations to their landing pages, they forgot about something fundamental – Visitor Retention.
What they Used
Our client loved the Notification widget options. They said that they were “a great way to showcase their customer reviews, show recent purchases, offer special discounts, and show other articles we knew our site visitors would be interested in. With Widgetly, we were able to easily split test multiple angles to quickly find the right solution for each funnel page.”
Page Scroll, Exit-Intent & Timed Pop-Ups
Our clients quickly realized that just throwing an “Exit-Intent” pop up on their site wasn’t the right answer for most of their funnel pages, however, using page scroll and timed pop-ups gave them great results and helped to increase their CTR by almost 16%.
- Traffic Sources: Taboola, Content.ad, Rev Content
- Campaign Type: Anti-Aging Skincare Advertorial
- Widget Tools Used: Native Ad Widget & Exit Intent Pop-Up
- Duration: 30 days
As you can see from the numbers, they were barely breaking even; their campaign had a lower CTR and a high CPA. (They wanted me to note that their actual spend was less than $54,108, but in their tracking system, they like to over-estimate their costs. 😃 So consider yourself informed!)
Why Does It Work?
Thanks to the popularity of content ad networks like Taboola, Outbrain, and RevContent, website visitors are used to consuming the content of a page and then click on related topics from a panel of “Recommended Articles.” That conditioned response shows in the 16% CTR on the different pop-ups our client used in their testing, even though the articles and ads were still trying to similar and in some cases the same product (Just using a different angle).