How Well Is Your Content Marketing Working?
world. In an attempt to increase the number of visitors to a website, ‘ are working to provide more informative content. While most professionals agree that is crucial and important, an effective involves much more than creating and publishing content. has taken over the
Your company’s content should be engaging and informative. But, how can you determine if your content includes these important features? This guide will take you through four metrics that can help you evaluate the effectiveness of your .
Compare Your Results to Your Content Goal
To measure the results of your , it is critical to first determine your goals. A few things that you can accomplish with include:
Carefully planned content is a great way to increase your ’s awareness. By placing yourself in an authoritative role, you can closely align your as an expert in your industry.
loyalty: When regularly provide your with useful information, they are more likely to become loyal to your . Although does not always turn into an immediate customer, it nurtures meaningful customer relationships, increasing the chances they choose you when they are ready to buy.
The right content can also lead to more conversions. Whether are selling a product or a service to their , can be used to increase conversions.
can also implement certain keywords into your content in which you want to rank higher. is an important tool used in search engine optimization (SEO). When creating content around a product or service, you can naturally use keywords that will optimize your site. A carefully planned
These are just a few of the goals that goals, you will also want to identify how you will measure success. can accomplish. Evaluating your goals is the first step toward determining the success of your . When determining your
What will you do to reach your ? Will you track user engagement? Will you measure how many click a link within your content? Did you plan to increase your leads by a certain percentage? Do you want to take a certain action after reading your content? Whatever your goals are, you can use reporting metrics to determine whether or not they were met.
Check Email Open Rates for Your Content
Newsletters are a great way to keep in touch with your current . can use newsletters to update on the business or to offer them promotions to encourage sales. Checking your email open rate is a great way to measure whether or not your email is working. Even if the content within your newsletter is useful and engaging, it means little your never actually opens the email. In a digital industry where as few as 17.2% of emails are ever opened, the content of your subject line is essential. The headlines that you use will serve as a gateway.
Newsletters also require that you build a trusting relationship with your . If are frequently opening your newsletters and finding content with little relevance or value to them, you will lose their trust and have to work to get it back. Keeping in touch with your is essential to every .
Analyze Your Media Shares on Content Marketing
When you create content that is informative and engaging, while establishing your experienced place in the industry. To determine if you have , measure the number of shares that you receive. tends to get shared often among your . are more likely to share it with friends and family. Doing this gets your content in front of more
Of course, a strong call to action is also a requirement when measuring to share, likely to notice an increase in your shares. shares. When ‘ content has a share button or specifically asks their
Consider Your Content Marketing’s Bounce Rate
Analytics tools today inform platforms/, and how long they are staying. Your bounce rate can provide a lot of insight into the quality of your content. If users are visiting your website and then immediately leaving, it is likely because they find the content difficult to navigate, or because it is not relevant to them. While it is good to create engaging content that will benefit readers, it is also crucial that it aligns with your mission. must make that reflects what want most. on how many customers are coming to their
To measure how relevant and engaging your content is to wanting more. If they don’t find what they’re looking for, they will bounce., analyze your bounce rate. Does your content direct your to other pages or resources on your site? will leave your
A website’s quality comes into play when considering the reason behind a high bounce rate. You can also learn a lot about your bounce rates by identifying any website technical errors. But keep in mind that while it is vital to create content that ‘ bots can easily browse to increase your SEO ranks, it is essential to always keep the customer in mind. The best content is created with both audiences in mind.
Creating a That Meets Your Goals
The goal of increase and ‘ conversions. Before you dive into creating content and publishing it, evaluating your specific goals and how you will measure them will ensure that your is meeting its intended purpose. Continue evaluating your progress toward your goals, and you will find that offers many advantages in the industry. Great will make that complements their to reach their . is ultimately to